Our goal is to
build a brand that is unmistakably yours.
Your brand is not just the ‘face’ of your business – it is a dialogue between you and your customer. Through the power of story, we help you position your customer as the hero of your story and you as their trusted guide. To us, brand-building is part engineering, part poetry. Let us help you uncover the story that is already there, and tell it in a way that is unmistakably yours.
Brand Story (Strategy)
Brand Strategy is an essential first step in building or rethinking your visual identity (what most people think of when they say ‘brand’). Why? Because a successful brand has a compelling and consistent narrative that centers your customer as the hero and you as their guide. Without this story, visual choices, tone of voice, packaging decisions, may look beautiful, but they will lack substance.
Our process begins with a two-hour workshop involving the key players of your business, not just the marketing team. Through prompts, we discuss each key point of your story (this ends up feeling a little bit like a business therapy session). We synthesize and build on this material, ultimately presenting the narrative structure of your brand. It’s much more than customer demographics, competitive landscape, or personality traits. It’s a cohesive story that will transform how your customer perceives you.
Process
Typical duration is 3 weeks
The final product is a Brand Story PDF.
Brand Identity
You have a story to tell. Now let’s find the visuals to communicate it. A Brand Identity is more than a logo — it is a multifaceted visual expression that your customer experiences on your website, in your store, walking past your advertisement on their walk home.
Every Brand Identity project covers these main categories: logo/wordmark/symbol, typography, layout, color, graphic elements, artwork or illustration, photography direction. Throughout the process, these elements will be presented in a variety of mocked up applications that are specific and relevant to your brand and can serve as a reference for actual production.
Process
Typical duration is 3-4 months
The final product includes a Brand Guidelines PDF, Dropbox folder with packaged brand assets, and (if Brand Story was previously done) a Brand Story PDF designed with your new Brand Identity.
Custom Projects & Retainers
Welcome to the grab bag! We are quite frequently working on custom projects for clients. For fixed scope projects, we are happy to quote a price and timeline. We also love retainer projects because it gives us a chance to work alongside your team and create very dynamic work.
Project Examples