Pearl Medical
Coming from a long family line of doctors, Pearl Medical’s founder saw physicians struggle with the constraints of the hospital setting: difficult schedules that didn’t afford work-life balance, endless administrative tasks, and a rigidity in how they were allowed to handle patient care. As a result, he launched Pearl Medical: a management company that partners directly with physicians to launch and manage outpatient cardio-vascular centers.
This new brand needed to feel accessible but authoritative, expert, but not aloof. Together, we built a visual identity that communicates Pearl Medical’s entrepreneurial spirit alongside it’s thorough and trustworthy team and menu of services.