House of Wallis
Social
You’re invited
Everyone deserves a lunchnote
We could use more softness, connection
Food is memory
Food is emotional
We all need a laugh
Humor is medicine
History
You’re Invited
- Collage-focus
- Founder story
- Lunchnote love note
- Actual written note series
- Home kitchen nostalgia
- After school memories
- Feature mother/father memories
Physical Location
To Order/Interact
- Midtown location
- User generated content
- Facade, people in line
- Location news, hours
- Special events, pop-ups
Food & Packaging
Takeaway Food
- Focus on takeaway, CONTEXT
- Food in situ (desk, park bench, etc, can be staged or USG)
- Showcase packaging (could send ‘gift wrapped’ orders to influencers)
Sincerity/Warmth in Practice?
From Our Kitchen
- Giving Back?
- ‘Everyone deserves a lunchnote’
- ‘One good deed’
- Overheard at Lunchnote
- Matching: emotion or mundane event with food (customer/staff created)
Initial Grid
Some options:
- parchment
- more centered collage
- initial collage style
Getting off by 1 post doesn’t matter if we keep the 9 box for a few months
Can market this...
- ‘Give someone a Lunchnote’
- ‘Give your boss a Lunchnote’
- ‘Give your work wife a Lunchnote’
- ‘Give your BFF a lunchnote’
Can also send to influencers as a surprise; they record the ‘unboxing’ of the Lunchnote order.
- Nominate someone
- Letter writing
- Collage workshop
- Who is hardworking that deserves a lunchnote? How to uplift?
Visual Style
Use for highlights and stories to reference Dymo tape.
Collage elements
Red border frames
Use as cut outs on Instagram - (not sure if these cut outs have to be made every time).