CITY Sports
Description
If you're a girl who plays sports, you know the smell of sweat, the exhilaration of a perfect pass, and how your teammates can feel like family. But today's competition sports place too much emphasis on winning at all costs, causing girls to drop out at a faster rate than boys. CITY Sports wanted to change that by creating a multi-sport community in Los Angeles that embraced hard work but prioritized the joy of the game.
Services
Strategy
Brand Identity
Web Design
Environmental
Print Materials
Art Direction